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Nissan and Toyota Enter the Metaverse in Grand Style


Japanese auto giants Nissan and Toyota have entered the metaverse in grand style, as reported by Nikkei Asia.

According to the media outlet, both auto companies are exploring advances in the metaverse to create new experiences for their users.

The report has it that while Nissan’s primary focus hinges on creating virtual reality rooms for its customers, Toyota wants to make new access so that its interested staff can have another alternative to interact with one another using their digital avatars.

“As more people are working from home because of the coronavirus, we are offering young employees and others communication options within the company,” a Toyota representative said, noting that the coronavirus pandemic is stirring this new alternative communication model.

Both Nissan and Toyota are bringing their metaverse experiences to life thanks in part to a partnership with VRChat, a virtual reality video game developer. Beyond the primary goals, new showrooms, and exhibitions, amongst other immersive experiences, are billed to be introduced by the auto giants.

Both companies have not yet affirmed which of the growing metaverse-development platforms they will be partnering with to bring their metaverse experiences to the mainstream public. 

Auto Giants Are Adopting Web3.0 Tech

The metaverse moves by Nissan and Toyota are notably not the first time auto giants will be making their entries into the metaverse or embracing Web3.0-focused technologies. As reported back in January, luxury auto brand Lamborghini announced the launch of its Non-Fungible Token (NFT) collection featuring a material that has made a voyage to the space.

Besides Lamborghini, other auto giants, including Mercedes Benz and Volkswagen, have also waded into the metaverse by launching their campaigns to mark their move into the growing virtual world. With these global brands acknowledging the innovative nature of cryptocurrencies and the technology powering metaverses and NFTs, many do not want to take the back seat in adopting these technologies.

Image source: Shutterstock

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